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Surge in organic Traffic and Google Rankings

Search Engine Optimisations (SEO)

About the Client

The client is a top ranked Functional Medicine Doctor in the USA offering healthcare services to ensure optimal health, wellness, and vitality of its patients.

Challenges

  • The website was ranking on keywords which were irrelevant and not yielding quality leads.
  • The website was not ranking on relevant keywords related to their domain expertise.
  • Key concern was how to get found by users searching for similar services online.
  • Several website pages were not showing up in Google Search.
  • On Site SEO was not in place with a low SEO Audit score for a 600+ page website.
  • Digital was not contributing to growth

Solutions

  • Did a thorough competitive research to understand location specific players and keywords
  • Analyzed Google Analytics and heatmap
  • Analyzed keywords in Google SERP and finalized Top and Relevant keywords after due diligence
  • SEO friendly changes in UI/ UX of Home Page and Landing pages
  • On Site optimisations- Keyword mapping, meta , header, robot.txt etc for all landing pages
  • Curate SEO Optimised content
  • Built high quality backlinks on authoritative sites
  • Optimisations and upgradations as per google algorithm
  • Getting page indexed by Google SERP

Results

  • Within 6 months, started ranking in Top 3 on major keywords
  • Got in Google Top 2 for highly competitive keywords
  • Surge of 145% observed in organic traffic
  • Lead quality improved by 200 %
  • Issues in On Page SEO were fixed yielding good SEO Audit score

More case studies

Robby 2.0

Indian Institute Of Art and Design

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