Surge in organic Traffic and Google Rankings
Search Engine Optimisations (SEO)
About the Client
The client is a top ranked Functional Medicine Doctor in the USA offering healthcare services to ensure optimal health, wellness, and vitality of its patients.
Challenges
- The website was ranking on keywords which were irrelevant and not yielding quality leads.
- The website was not ranking on relevant keywords related to their domain expertise.
- Key concern was how to get found by users searching for similar services online.
- Several website pages were not showing up in Google Search.
- On Site SEO was not in place with a low SEO Audit score for a 600+ page website.
- Digital was not contributing to growth
Solutions
- Did a thorough competitive research to understand location specific players and keywords
- Analyzed Google Analytics and heatmap
- Analyzed keywords in Google SERP and finalized Top and Relevant keywords after due diligence
- SEO friendly changes in UI/ UX of Home Page and Landing pages
- On Site optimisations- Keyword mapping, meta , header, robot.txt etc for all landing pages
- Curate SEO Optimised content
- Built high quality backlinks on authoritative sites
- Optimisations and upgradations as per google algorithm
- Getting page indexed by Google SERP
Results
- Within 6 months, started ranking in Top 3 on major keywords
- Got in Google Top 2 for highly competitive keywords
- Surge of 145% observed in organic traffic
- Lead quality improved by 200 %
- Issues in On Page SEO were fixed yielding good SEO Audit score
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